Part-time, Evening, Blended, On-line Programmes

Digital Marketing (Higher Diploma in Business, Level 8)

Aims

This part-time programme is aimed at non-digital marketing graduates who are looking to advance their careers by gaining a qualification in Digital Marketing. This programme will be of interest to those with a non-business qualification, but with experience of or interest in marketing and who may be considering moving into a digital-marketing role, along with those self-employed or in employment who require cross-skilling or up-skilling in digital marketing techniques but with a strong focus on the relationship between the various business support functions, including marketing, strategy and digital marketing.

Marketing, and increasingly, digital marketing, permeates through every industry sector and to progress in any organisation will require graduates to have not only skills in their relevant fields but also the digital marketing skills to operate in the workplace. This programme covers the key principles of digital marketing, including assessing the impact of digital technology on the practice of marketing, integrating social media tools into a marketing communications strategy, effectively using different forms of digital marketing in the development of an online presence, along with developing a plan for marketing a product or business online.

Content

  • Principles of Marketing
  • Brand Management
  • Mobile & Local Marketing
  • Social Media Marketing
  • Website Design & Optimization
  • International Marketing
  • Global Business Management
  • Digital and Data Analytics
  • Sales Processes
  • Strategic Sales Management
  • Strategic Management Concepts
  • Strategic Management Practice

Programme Delivery Mode

This programme is delivered on campus one evening per week, three hours per evening, for the full duration of the programme. The rest of the material will be delivered online.  Lectures will take place at the LIT Moylish Campus as outlined below.

The programme will run from September 2019 to end of August 2020. On campus classes will run as follows:

Limerick: Wednesday evenings from 6.30pm to 9.30pm

Entry Requirements

An honours degree (level 8) in an non-digital marketing or a non-cognate discipline or approved equivalent qualification. Priority of entry will be given to applicants with a higher classification of award.

OR

Special Case Registration: Prospective participants who do not meet the entry requirements for the programme detailed above, but who may qualify for admission by meeting certain other equivalent criteria, should apply to the Department of Flexible Learning Office for consideration.

Assessment/Examinations

Learners are assessed by means of assignments across all modules. In completing these assignments learners will be expected to apply theoretical concepts to their own individual workplace. All employer information obtained by the learner to complete assignments will be treated confidentially.

Qualification

Higher Diploma in Business in Digital Marketing (Level 8, 60 Credits)

How to Apply

Applicants must apply for these programmes on the Springboard website, using the following link:

Higher Diploma in Business in Digital Marketing

“Springboard+ is co-funded by the Government of Ireland and the European Social Fund as part of the ESF programme for employability, inclusion and learning 2014-2020.”

 

© 2019 Limerick Institute of Technology

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