Part-time, Evening, Blended, On-line Programmes

Digital and Social Media Marketing (Special Purpose Award, Level 8, 20 Credits)

Aims

  • Critiquing Search Marketing, including Search Engine Optimisation and Pay Per Click advertising
  • Developing a detailed Digital Marketing strategy, including the identification, implementation, management and control of the strategy
  • Devising a suitable online content strategy, including online PR
  • Designing and developing a website presence for a brand
  • Utilising various online analytics tools to gain valuable consumer insight and identify areas for improvement. This programme is aimed at providing digital marketing skills for students who would have studied in other academic fields at undergraduate level.

Entry Requirements:

An honours degree (Level 8) in a non-business or a non-cognate discipline or approved equivalent qualification.

Special Case Registrations: Prospective participants who do not meet the entry requirements for the programme detailed above, but who may qualify for admission by meeting certain other equivalent criteria, including workplace experience, should apply to the Admissions Office for consideration.

Content

Modules

Website Design & Optimization

Digital and Data Analytics

Social Media Marketing

Mobile & Local Marketing

Graduates of the programme will be proficient and competent in website design & optimization, digital and data analytics, social media marketing and mobile & local marketing. The programme will provide the skills and knowledge required to address the skills gap identified in digital marketing.

In an increasingly competitive environment Digital Marketing and Social media skills are vitally important. These skills are relevant to all sectors of the regions economy. Irelands National Skills strategy 2025 identifies the need for Digital Marketing and Social Media as a key trend. In a recent survey conducted by Buchele Gmbh on behalf of Siemens(2018) almost 1/3 of Irish Companies had no digital strategy. This programme aims to upskill learners to fill these identified skills needs.

Assessment/Examinations

Learners are assessed by means of assignments across all modules.  In completing these assignments, learners will be expected to apply theoretical concepts to their own individual workplace.  All employer information obtained by the learner to complete assignments will be treated confidentially.

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