Part-time, Evening, Blended, On-line Programmes

Media Writing (Single Subject Certificate, Level 6)


If you need to write quickly and produce compelling content for readers on the web, this module will teach you the workflow and technical skills needed in business and government. You learn to refine your analytical skills through a series of critical writing assignments conducted in guided tutorials. You complete a series of time-sensitive exercises that help you use a Critical Response Checklist as you write press releases. By completing this module, you learn about opportunities for publishing via content management systems that syndicate information directly to standard news aggregators, including Facebook and Twitter. You also learn to promote creative writing through a variety of workshop and online collaborative methodologies, culminating in the completion of a portfolio of work suitable for publication.

Entry Requirements

There are no formal entry requirements to take this module, however these are not introductory level modules and some familiarity with the area as well as a level of independent study would be expected for exam success.


  • Fundamental Concepts: Introduction to Media Writing and its assessment, Principles of Effective Writing.
  • Press Releases: Researching the Brief, Brief to Draft to Embargo, Listening to the Experts, Supporting a MediaSwarm.
  • Critical Reviews: Effective Usage of English, Examining Local Practise and National Reach, Approaching Visual Art, Sound Reviews, Errors in Expression.
  • Writing for Print Media: Feature Writing, Time Capsule, Broadsheet and Tabloid Conventions, Remembering When, Learning from the Masters.


Weekly Production Meetings. Following lectures on each element of practise, students will individually and collaboratively explore, evaluate, and create written work throughout this module in weekly production meetings. Students will read and report on their own written work, the selected work of other writers, journalists and reporters. Guest speakers from print media will be invited to attend selected workshops. Journal and Portfolio Development. Each week students will have a task to complete and they will develop their own portfolio of writing in a journal throughout the module. Portions of the in-class work will be published online in shared workspaces and will also be tracked using a virtual learning environment.


Certificate in Media Writing (Single Subject Certificate Level 6, 5 Credits)

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