Marketing & Management Strategy (Level 9, Master of Business)
The aim of this programme is to cultivate strategic thinkers with extensive high-level marketing and management knowledge and practice. This programme adopts a Problem Based Learning (PBL) approach, which prepares learners for the demands of real life marketing and management positions in a rapidly changing, knowledge-based economy, by working with several organisations on specific problems that they are faced with – examples of previous organisations that students have worked with include Dell, Glenilen, Killarney Racecourse and The Great Limerick Run.
An Honours Degree in Business Management and/or Marketing with a minimum award of Second Class Honour Grade 2 OR An Honours Degree in Business Management and/or Marketing and at least 2 years relevant professional experience/responsibility OR An appropriate professional Business qualification and at least 2 years relevant professional experience/responsibility. An interview may form part of the selection process. A laptop is required to participate in this programme.
Learners are assessed by means of individual and group assignments across all modules and written exams, consisting of case studies. In Year Two of the programme, learners will be required to complete a 20,000 word thesis, due by September 2017 (Thesis Writing up: 12 weeks approx. from June-Aug 2017)
2 Years, 31 Weeks per year
1 Evening per week, Tuesday or Wednesday evenings (TBC), 3 Hours per evening
8 Saturdays per year, 8 hours per Saturday
(details will be forwarded to applicants)
Commencing in mid-September 2016
Masters Degree (Level 9, 90 Credits)